Blogger Elizabeth Snead reports at The Dishrag that “Tim Burton’s ‘Alice in Wonderland’ press kit is a trip in itself.”
The lucky recipients got “a very large box” containing “a large faux antiquarian book of Alice in Wonderland.”
Inside the first book with drawings/photos of Tim Burton and the Lewis Carroll is another a delightfully smaller book with illustrations of locations and sets.Inside that book is another smaller book with illustrations of the characters, Mad Hatter (Johnny Depp), the Red Queen (Helena Bonham Carter), etc.Inside that book is another smaller book containing a heavy metal key. And there’s a note that needed a magnifying glass to read it that says: The USB key will take you beyond the gates of Wonderland and unveil the many secrets that await you.”We were kinda hoping for one pill that would make us larger, but whatever.Anyway, breathlessly, we stuck the key in my computer and….On the USB key is a cool new trailer and three photos from the film.Leave it to Disney to make their “Alice in Wonderland” press kit as exciting an adventure as Burton’s adaptation of the classic tale promises to be.The rabbit hole has never been like this.
Thank you Ms. Snead for the images and description. Now, how do we get one!?
4 thoughts on “Disney’s Alice in Wonderland Press Kit: Books within Books, USB keys, & more”
Exactly my thought! Hello, Lewis Carroll Society of North America here waiting for you (Disney) to market to us!
I guess they reckoned (rightly) that we would plug their film without needing to send us a fancy press kit.
The is THE coolest thing! I want one, too!
where can i buy it?? if someone wants to part with this amazing press kit,
i'll pay $300 for it. plz email me at firstname.lastname@example.org thanks!
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