Viral at Last! Instagram Attracts 40,000 to Read Alice

Thanks to the New York Public Library’s InstaNovels project, Alice’s Adventures in Wonderland “went viral on Instagram this week, spruced up for the digital age as a colorful, animated Instagram Story that leads into the complete text of the 1865 novel. The #InstaNovels project is an attempt to remind younger Internet users about libraries and to plug its free e-book program and popular podcasts. Some 39,673 people opened up Alice and stayed with it to the end.” USAToday reported it here.