Humboldt County’s “Follow the Magic”

Humboldt County, part of California’s “Emerald Triangle,” so called as it’s the largest (legal!) cannabis-producing region in the U.S., has adopted Our Girl in a series of posters and TV commercials boosting tourism under the rubric of “Follow the Magic.” Well, it involves a blonde girl (probably in her twenties) in a blue dress inveigling us to “Follow me!”, possible references (“Have a cookie!”), and sometimes a stylized White Rabbit in the print ads.