Reading Matter

Librerías Gandhi - "Alice in Wonderland" - Ogilvy & Mather, México

Librerías Gandhi, one of the largest chains of bookstores in Mexico, commissioned an ad campaign in 2011 (sorry, we just found it) from Ogilvy & Mather, México. The tag line was “Find Your Book,” and it consisted of three digitally produced scenes, each featuring a different literary character reading a book. Gregor Samsa was reading One Hundred Years of Solitude, Little Red Riding Hood Steppenwolf, and to see what Alice was reading, click here.