Alice in the Department Store – German Wunderland “is a consumer hell.”

Germany’s MS Schrittmacher just premiered an interesting “Alice im Wunderland,” which ran from March 28 thru April 7. The show was actually staged at Berlin’s Hermannplatz, a Karstadt department store. DerekScally of the Irish Times reviewed it in English, and he gives us a glimpse into what went down:

MS MS Schrittmacher's Alice im Wunderland, at Berlin's Hermannplatz

Here, Lewis Carroll’s 19th-century favourite has been given a postmodern, 21st-century makeover.

Alice is now a frazzled 40-something with lanky blonde-brown hair and her Wonderland is a consumer hell: Dante’s Inferno meets Are You Being Served?.

For the next 90 minutes, a small audience follows her through the department store during opening hours.

Regular customers stare, open-mouthed, at this unannounced undermining of capitalism and consumerism before their eyes – and this in one of Berlin’s largest shopping temples, with the full blessing of the Karstadt management.

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Upstairs in the women’s department, the smoking Caterpillar is now a patronising sales assistant. Her advice to Alice, who is increasingly confused about who she is: in this consumer world your identity is your clothes size, you are the brand you buy.

As the scene plays out, a Karstadt customer, trapped in the adjacent changing room, tries to hide behind the curtain her mortification at becoming an unwitting extra in this capitalist critique.

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Interesting that a major store was totally compliant to stage a full-scale critique of consumer capitalism? Their English press released is here. We also found this thirteen second YouTube promo:

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