"Alice is the New Black"

I’m going to try not to blog about each and every thing Disney thinks up to market the new Alice movie, but this one is kind of clever. To announce the first of a purported many designers creating Alice-related couture, an acrobatic Mad Tea Party event with jewelry by Tom Binns took place at the Magic Marketplace fashion trade show on September 2. View the video at Disney’s YouTube channel.

(Though, again, hello Disney, you have my email, you have my age, you know I’m your target market – why didn’t you send me an email about this?!)

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