After much accidental online leakage (I would very much like to know the story behind that – coerced intern? anarchist webgeek? media outlet that doesn’t respect embargoes?) one day prior to Tim Burton’s official showing at Comic-Con (with surprise visit from Johnny Depp) and an early release to Mad Hatter’s fans on Facebook yesterday, the trailer for Alice in Wonderland is now up on the Disney website.
Probably not coincidentally, Disney also announced yesterday that an Alice game for the Wii, DS, and PC would be released the same week of the movie.
As a former marketing person, it is very interesting to see all of the various games and gimmicks that they are dreaming up for this movie. On the other hand, they are not quite on top of their game… I signed up for Disney’s mailing list despite my misgivings of giving the Mouse Corporation any of my private information. By signing up, I basically told them that they already have my $10 to see the movie on March 5, that I am their target audience, and that I will probably be talking about it to all of my friends for the next eight months. Soooooo…. why haven’t I received any emails yet?!