The Mouse from the Caucus-Race babbles on a Wine Label at Trader Joe’s

We saw this Instragram photo on Twitter (thanks @1devo) and lo! it’s Sir John Tenniel’s illustration of “A Caucus-Race and a Long Tale” from Alice’s Adventures in Wonderland on a bottle’s label. The wine art tastefully adds a glass of red wine in hand of the Mouse, who is telling a very dry tale about a dry wine. (You can see the added color slightly better in the image at the bottom of the post.) Is this a commentary that all descriptions of the wine on wine labels are babbled nonsense? The mouse is babbling “It’s an insouciant little vintage that’s both playful and brash, brawny and confident but with a smidgen of unctuousness that allows its provocative f lavor s to blend into a voluptious tastescape – …” [I couldn’t go on transcribing…] If that’s not the wine industry self-parodying itself, then what is? The back label begins, “We won’t bore you with overwrought descriptions of Babble,” et cetera.

It also replaces Alice for some reason with the Gryphon from Chapter IX. Maybe the vintners didn’t want to offer wine to a young girl (even though the March Hare does.)

Babble Mendocino Red Wine is a designer blend available inexpensively at Trader Joe’s (one of their unique distributions I believe.) The promotional article from their Fearless Flying is far from dry:

Something to Talk about

The English poet Edward Young once quipped, “They only babble who practice not reflection.” Au contraire. They who partake of a fine, high value red wine can reflect thoughtfully, then run at the mouth enthusiastically. (Case in point.)

In honor of our thoughtful prattlers, we bring you Babble Red Wine from Mendocino County. Crafted exclusively for us by a renowned vintner, whose 40 years of wine making experience is as legendary as his infinitely quotable wit, this red blend is verbose but harmonious. 36% Petite Syrah, 26% Syrah, 17% Merlot, 10% Carignane, 10% Grenache and 1% Malbec, this full-bodied red boasts aromas of savory plum and blackberry preserves. It’s creamy on the palate with hints of blackberry cobbler and baking chocolate that roll around the tongue, along with substantial-yet-rounded tannins that lead to a long, wordy finish. As you can imagine, this is a wine that pairs well with hearty fare. We’re selling each 750 ml bottle of Babble Red Wine for $6.99 – a price so good, it will only stir more chatter.

Viticulture Veracity: Mendocino County profited heartily from the California Gold Rush. Failed prospectors planted vines on the rugged hillsides, turning the lack of nugget gold into pure liquid gold – wine.

Hydrodaktulopsychicharmonica:A harmonica to produce music for the soul played by fingers dipped in water… It’s a real thing. To make a wine glass sing, simply wet your finger and gently rub it along the rim of the glass. Or just pour in some Babble.

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